Restaurateur, branding and customer services expert, speaker, interviewer, author and TV’s Restaurant Inspector Fernando Peire is director of one of the world’s most famous restaurants The Ivy Restaurant and private room. Frequented by films stars and Royalty, TV personalities and leading names in the world of business Fernando oversaw the 2016 £5 million refurbishment. He is also Director of the prestigious The Club at The Ivy and sits on the Board of Caprice Holdings. An incredibly hardworking and talented man Fernando is dedicated to the restaurant business. He is also a consummate networker and is passionate about his job, his customers and maintaining the highest of standards in everything he does.
A natural TV presenter, exert media commentator and fascinating speaker for all types of events including corporates, food festivals and general interest audiences, Fernando’s skills as an interviewer are also well honed and he has worked with incredible names including Sir Roger Moore, Joanna Lumley, John Cleese, Sir Michael Parkinson, Hugh Bonneville, Zoe Wannamaker and many more.
ExpertiseRestaurants and Food
TalentAuthor, Expert, Host, Presenter, Speaker
Read more about Fernando Peire
Gibraltar born Fernando Peire was educated at The Latymer Grammar School in North London and at Manchester University, where he read Law and French. He worked for the French government for a year before deciding on a career in restaurants.
Fernando joined The world famous Ivy Restaurant in 1990 as Senior Maitre d’, a position he held for eight years. In 1999, he left the company to re-launch Quo Vadis in Soho before undertaking consultancy work with clients such as Morton’s Club and The Halcyon Hotel in London and Villa Nova in Barbados. In 2004, he was the opening consultant and then Director of the Frontline Club in London. He lived for the major part of the “noughties” on a farm in Andalucia, Spain where he still keeps two donkeys and two dogs. He visits them every six weeks or so and says it makes an ideal change from living in a flat in one of the busiest parts of the London’s West End – Leicester Square. In March 2007, Fernando was lured back to the group as Director of The Ivy. He made a great many changes to The Ivy and also oversaw the opening of its private members’ club, The Club at the Ivy, in September 2008.
In 2010, he was instrumental in producing a specially-commissioned play by Oscar-winning screenplay writer and playwright, Sir Ronald Harwood, called ‘Heavenly Ivy’. Directed by London and Broadway director Sean Matthias, the play was performed by a professional cast of West End actors and played for five, sold-out, consecutive nights in the middle of The Ivy restaurant. In 2015 Fernando oversaw a complete refurbishment of The Ivy restaurant and Private Room, which cost over five million pounds and took six months to complete. There was a television camera crew following him and his team throughout the process and, shortly after the restaurant reopened, a one-hour documentary featuring a voiceover from Rupert Everett was aired on ITV in the UK and on BBW World in America. The documentary featured a sale at Sotheby’s auction house of artwork and objects from The Ivy which raised over a million pounds for the charity Child Bereavement UK. The Ivy reopened to great acclaim in June 2015 and remains London’s best known, not to say favourite, restaurant.
To commemorate The Ivy’s centenary in 2017, Fernando has written a book The Ivy Now, which features a long essay describing the highs and lows of The Ivy’s history; one hundred great recipes; food and reportage photography and dozens of stories from The Ivy’s regular customers telling their favourite anecdotes from visits to the restaurant. The book was published by Quadrille June 2017.
“Fernando Peire is one of the most powerful people in town.” Daily Telegraph
“Fernando is the best maître d’ in the business… nobody understands more about tweaking atmosphere and making a room seem both relaxed and exclusive” – A.A. Gill, Sunday Times Style magazine, reviewing Quo Vadis 1999
“The best maître d’ in London” – Zagat guide
“The best maître d’ in the world” – Michael Winner
“Fernando Peire is just the sort of chap I would want to run my war.” Fay Maschler, London Evening Standard, reviewing Frontline 2005
Winner of the inaugural Moet Chandon/Harpers & Queen Premier Crew award: best host of a fashionable restaurant, The Ivy 1998
TV & Radio
C5’s The Restaurant Inspector – 2 x 6 episode television series (one hour episodes). Cameras follow Fernando advising restaurateurs with failing businesses.
C5 The Wright Stuff
ITV’s Loose Women
C4 Sunday Brunch
Listed Londoner interview with Robert Elms, BBC Radio London
Gaby Roslin Show – interview, Radio London
Steve Allen interview – LBC
Kim Hill – a 45 minute interview on Radio New Zealand
To commemorate The Ivy’s centenary in 2017, Fernando has written a book The Ivy Now, which features a long essay describing the highs and lows of The Ivy’s history; one hundred great recipes; food and reportage photography and dozens of stories from The Ivy’s regular customers telling their favourite anecdotes from visits to the restaurant. The book is published by Quadrille and will be released in late June 2017.