Jordon Cox is known as “Britain’s Coupon Kid”. He is also a stunning speaker, writer and TV presenter.

With 11 years of hunting down deals to save people money he is top of his game.  He once got a £600 supermarket shop for just 4p.

He was a regular on Steph’s Packed Lunch presenting a weekly section called ‘Coupon Corner’, until the show ended in Dec 2023.  Each week he would inform viewers tof he best deals of the week in his very eclectic and entertaining style.

If there’s a deal to be had – Jordon knows about it. Whether it’s interesting tricks to save money, the best apps to download, or what deals are hot each week, he’s the man to go to. It’s his mission to make sure nobody pays full price again.


Broadcaster, Journalist, Media & Journalism, Personal Finance, Retail.

Author, Blogger, Broadcaster, Expert, Host, Influencer, Presenter, Speaker.

Read more about Jordon Cox

Jordon Cox was 15 years old when he watched a show called ‘Extreme Couponing’. It had a huge affect on him. The programme was based on money savers in the USA saving money with coupons.

At this time, Jordon’s parents had recently gone through a divorce, so money was tight. He decided to try it for himself to help his mother financially. The paring of Jordon and coupons went together like a hand in a glove.

The Coupon Kid

Within a month of starting, he saved nearly £100 on their monthly grocery bill. Shortly after, he managed to get his family’s Christmas dinner, including the turkey and all the trimmings for just 10p.

At the same time Jordon set up a blog and Facebook page sharing his tips with other bargain hunters, so that they could save money too.

While his savings still kept adding up, he always wanted to achieve bigger and better, so he started planning the biggest coupon shop to ever take place in the UK. After months of preparation, sourcing and deal hunting, he rounded up nearly £600 worth of coupons.

Jordon Cox embarked on the biggest coupon shopping trip in the UK.

After 4 hours in a local Tesco, and 2 hours at the till scanning, the total dropped to just 4p. Amazingly he was gutted about the 4p – (because it wasn’t free).
His deal hunting ways landed him a job at MoneySavingExpert. This meant he was working alongside his hero Martin Lewis, where he worked as a blogger and journalist for 4 years.

Whilst there, he uncovered many great hacks. These included getting unlimited coffee at Starbucks for just £1.30 and a way to save £100s in the supermarket just by switching aisles. He exposed retailers such as Argos and Sainsbury’s for hiking prices before ‘sales’.

Soon Jordon’s money saving antics landed him in the headlines again. A train from Sheffield to Essex was too expensive for him, so he found it cheaper flying through Berlin! The trip, which included 7 hours of sightseeing and a currywurst for lunch, saved him £8 on his journey. Most importantly he got an experience that money couldn’t buy.

Jordon will not rest until everyone has more money back in their pockets – especially when there are easy savings to be made.


Throughout his career, he has appeared as a deals and money expert on TV, Radio and Print. These included 41 regular weekly slots on Steph’s Packed Lunch and he continues to contribute to a variety of TV programmes including C5’s Jeremy Vine, BBC National radio and  BBC Radio Solent. He’s also contributed to Rip Off Britain, BBC Breakfast, ITV Tonight and many more.

TV shows:

ITV Tonight, Tricks of the Restaurant Trade, Steph’s Packed Lumch, Sky News, BBC News, ITV News, Channel 4 news, Channel 5 News, Rip Off Britain, The One Show, The Alan Titchmarsh Show, The Saturday Show, Daybreak, BBC Breakfast

Regional TV shows:

ITV London, ITV Yorkshire, ITV Anglia, BBC Look North, BBC Look East

International TV shows:

Menschen Bilder Emotionen (Germany), France2Londres (France), CBC News (Canada), ABC News (USA)

Radio shows:

BBC Radio 1, BBC Radio 2, BBC Radio 4, BBC Radio 5 live, Capital FM, Heart FM, BBC Local stations nationwide.


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